SEO Lesson One
In this series concerning seo (search engine optimization), I will attempt to clarify some very basic elements that you need to help you in building a successful business online. You must consider this one important thing. No Traffic=No Sales. This is the rule to follow. In other words, if you do not get your information where people are searching on Google, then you will not stand a chance at making sales of any type. All of the seo gurus out there will try to confuse and mystify you with all their terms like keyword density, algorhythms and all sorts of fancy phrases, but in all actuality, true search engine optimization is about being simplified with your online presentations.
The first step in seo should be keyword selection. This needs to be accomplished before any other element is laid into place. Keyword selection simply means choosing the high traffic keyword for the category that you want your information to be seen on Google. Most people tend to think that home based business is an excellent keyword phrase that descibes their business to a tee, but a note of caution needs to be added here. If you are new to the whole scheme of search engine optimization, you will find that home based business will be a category that should be approached much later in your online journey.
In order to locate good keyword phrases, it will be essential to go on Google and type into the search box keyword selector tools. You will find an amazing amount of information concerning these tools, but I prefer using the keyword selector tools from WordTracker. I find that the paid version, which costs only about $1 dollar per day, is an excellent resource. This software will give you search results for literally any keyword that you choose. You can see the results almost instantly, and then make your logical choice from there.
Choosing the right keyword or keyword phrase, will mean the difference between people finding your information, or not. This important step will be your most important one so do not take this process lightly. If it takes a week or more, that is a good thing. Discovering the essential key phrase that perfectly describes your business will be the step needed to lay a good foundation for your online business.
If you have not yet discovered keywords, its time to backup and do your lessons in this area first. When I conduct an seo campaign for a client, it can take days to discern just the right words to use in my presentations. I know that without this being done initially, I am basically fighting in the dark on the search engines.
In the next lesson, I will be talking about choosing the right domain for your online business. You will unlock the Google code by following along as I progress through each step concerning obtaining top positions on Google for your websites. http://keywordselectortools.net
No comments:
Post a Comment