Monday, June 23, 2008

Amway

Amway is a multi-level marketing, or network marketing company founded in 1959 by Jay Van Andel and Rich DeVos. The company's name is a contraction of "American Way."Based in Ada, Michigan, the company and family of companies under Alticor reported sales of US$7.2 billion for the year ending December 31, 2007, marking the company's sixth straight year of growth. Its product lines include personal care products, jewelry, electronics, Nutrilite dietary supplements, water purifiers, air purifiers, insurance and cosmetics. Amway conducts business through a number of affiliated companies in more than ninety countries and territories around the world.  In the United States and Canada it now operates as Quixtar.
 
Founding and expansion
 
Ja-Ri Corporation was the original multi-level marketing distributorship for Nutrilite nutritional products, founded by Jay Van Andel, Richard DeVos and Michael Pacetti in 1949.[3] Ja-Ri's name comes from the founders' first names, Jay and Richard. Friends since childhood, Van Andel and DeVos became business partners in endeavors such as a hamburger stand, air charter service, and a sailing business.
 
Ja-Ri was incorporated in 1959, and changed its name to "Amway" in 1963.  The intent of Amway's founders was to create a business using a novel means of product distribution that facilitates entrepreneurship, understanding of economic management, and economic independence among its associates[citation needed] (i.e. distributors; the term currently in use is Independent Business Owners, or IBOs).
 
Their first product was the cleaner L.O.C. Originally sold by its inventor under the name Frisk, it was noticed by Nutrilite distributor Fred Hansen who brought it to Rich DeVos and Jay Van Andel as a product that they could use to launch their own company. Van Andel and DeVos and some of their distributors including Hansen were getting frustrated by the seemingly inconsistent way Nutrilite founder Dr. Rehnborg wanted his products to be sold. DeVos and Van Andel bought the rights to make and distribute Frisk and changed the name to L.O.C. thereby beginning Amway. In 1964 the Amway Sales Corporation, Amway Services Corporation, and Amway Manufacturing Corporation, merged to form a single company.
 
Amway bought the Mutual Broadcasting System radio network in 1977 and sold it in 1985.
 
Amway expanded overseas to Australia in 1971, to Europe in 1973, to parts of Asia in 1974, to Japan in 1979, to Latin America in 1985, to China in 1995, to Africa in 1997, to Russia in 2005, and to Vietnam in 2008. Amway India was established in 1995 and commenced commercial operations in 1998.
 
The product line grew, with a new detergent SA8 added in 1960, and later the hair care range Satinique (1965) and Artistry(1968). Amway bought control of Nutrilite in 1972 and full ownership in 1994.
 
Amway is the most solid of MLM businesses operating for over 50 successful years.  Amway sells top level products, backed by customer support and their IBO's are well compensated for their efforts.
 
Amway is the quintessential MLM company.
 
How will you build your Amway business?
 
Will you buy Amway Leads?
 
Will you tell all your friends and family about Amway and make them sales leads?
 
Will you duplicate the efforts of your Amway upline?
 
We suggest an alternative...
 
Buy Customers...NOT Leads
 
 
Taking MLM to a higher level.
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