If you are a home business owner, then you need leads to operate your business. A lead, or prospect, is simply someone who contacts you by phone, or by a contact form via your website. This person has seen obvious value in what your site has to offer, and they simply want to know more about what you are selling.
Most people tend to think of a lead as a hungry home business seeker. This is obviously not the case. Most are weary from the telemarketers inundating them with offers of all sorts of latest and greatest widgets to build a real work from home business on Google. I have personally witnessed many of these telemarketing seminars where they so-called super-networkers were really nothing but cheerleaders for their MLM company.
That lead can become a customer if you approach them in the right manner. Leads should be carefully scrutinized. They should also be developed over time in more of a relationship marketing venue. If you simply try to push your gig, most of them will block your calls.
A prospect who is earnestly seeking a home business venture will be open minded. They are probably surfing Google and will find all sorts of home business opportunities to choose from.
What are the benefits and solutions that your company can offer them?
Why should they consider your company over the millions of others available online?
Why is your business special in the MLM market?
What sort of results have you had with your business?
These are all questions that you need to ask yourself before you begin talking with other people about building an online business. Leads are no better than the closer making the call, or answering the questions. When you push, they will often pull back. When you take away your offer, to a certain degree, then they will see some benefit to what you are saying.
Marketing to leads is an art and science all to its own.
There is also another aspect to leads prospecting that you have not thought of before.
Why buy leads, when you can buy customers?
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