According to Wikipedia, "A sales lead is the identity of a person or entity potentially interested in purchasing a product or service, and represents the first stage of a sales process. The lead may have a corporation or business associated (a B2B lead) with the person(s). Sales leads come from either marketing lead generation processes such as trade shows, direct marketing, advertising, Internet marketing or from sales person prospecting activities such as cold calling. For a sales lead to qualify as a sales prospect, or equivalently to move a lead from the process step sales lead to the process sales prospect, qualification must be performed and evaluated. Typically this involves identifying by direct interrogation the lead's product applicability, availability of funding, and time frame for purchase. This is also the entry point of a sales tunnel, sales funnel or sales pipeline.
Once a qualified lead exists, additional operations may be performed such as background research on the lead's employer, general market of the lead, contact information beyond that provided initially or other information useful for contacting and evaluating a lead for elevation to prospect, the next sales step.
If a sales lead eventually makes a purchase, this is called conversion and a closed sale. The ratio of sales leads that convert is often referred to as the conversion rate, a way to measure the effectiveness of a sales process, sales team, or sales person.
Brand marketers also use online lead generation to generate marketing leads. Marketing leads were introduced to the online lead generation market in 2007. Till then, a large portion of the online lead generation market was focused on generating sales leads.
Sales leads are generic leads that are generated on the basis of demographic criteria such as FICO score, income, age, HHI, etc. These leads are often resold to multiple advertisers. Sales leads are typically followed up through phone calls by the sales force. They are commonly found in the mortgage, insurance and finance industries.
Marketing leads are brand-specific leads generated for a unique advertiser offer. In contrast to sales leads, marketing leads can only be sold to to a unique advertiser. Marketing leads are generated for a unique brand – Wells Fargo, Coca Cola, etc. Marketing leads are typically generated for e-newsletter lists, email databases, member loyalty programs, community sites or for vendor-specific sales efforts. Sales leads are generated for a particular industry – e.g. Finance, Mortgage, etc"
Sales leads are essential in growing a business on Google. Without a doubt, if you do not have adequate sales leads coming in on a daily basis, then you do not have people to speak with about your business. There are many ways to gain sales leads.
1. Buy Leads
2. Generate Leads
3. Produce Your Own Leads
4. Build an Email List
In these various ways of producing sales leads, there is one way that I would highly suggest that you stay away from. Buying sales leads from leads brokers is a futile attempt in building your Google business. If you have ever bought leads, you will understand exactly what I am talking about. Buying fresh prospect sales leads is simply a hype term. There is no such thing as a fresh prospect lead that you will ever purchase. Leads that you buy, have been bought and sold thousands of times before you came along. You will see that calling these people is an education of how not to build a business.
You can generate leads. You must develop a system whereby you produce massive amounts of LCP's, or lead capture pages, and have the ability to gain search engine positioning on Google. For most people, this is like telling them to perform brain surgery. If you are not educated in the art and science of seo, then you will not stand a chance of doing this well.
Producing your own leads is simple if you have the right system, and become educated in the art and science of lead generation. The most signficant way to accomplish this is to join Veretekk. In case you did not know this, Tom Prendergast and Mike Darling are the Masters of Google when it comes to knowiung every conceivable element in marketing successfully online.
Building an email list is another great way to building sales leads for your organiation. Once again, Veretekk leads the way in building significant doubled opted in email list. This simply means that a person must request information, then verify that they wish to receive your valuable resources. This internet marketing training system called Veretekk controls over 2% of the total incoming and outgoing emails in the entire world. It is also a totally 100% spam free system as well. We do not tolerate spammers and hype artists within Veretekk.
As stated before, education and knowledge is the only true way to producing sales leads, and building a business on Google. Until you begin to understand this process, you will have the same results that 95% of the other people are now having online.
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