Creative Marketing for Your Home Based Business
By Butch Hamilton
Creative home based business marketing is a broad term for gaining success on the internet in an online business venture.
Creatively marketing goods and services is an ongoing process. Much research is needed in order to effectively promote any business venture on the internet.
Checking out what the competition is doing to produce sales and effectiveness is a very good way to achieve results for a home based business.
It is essential...almost imperative...that the modern day internet marketer think outside the box in terms of achieving top rankings on the major search engines of Google, Yahoo, and MSN.
If one considers that literally tens of billions of "ads" are placed on the internet everyday, the task might appear overwhelming at first glance. This is not to say that success cannot be achieved, but chances are...success is fleeting at best when faced with this kind of odds.
Creatively marketing on the internet requires that the individual go in an entirely different way from what everyone else is doing. Oh the "experts" might tell one to do this...and not do that...but in all actuality, if one spends too much time trying to follow the "expert's" advice, much time and effort will be focused there instead of upon the job of getting the website up on the search engines.
Getting to the top of Google is the internet marketer's goal. In all truthfulness, it is not that hard of a task for the average person to accomplish. One simply needs the right tools...the motivation...focused thought...visualization of success...and a burning desire to succeed...and most of all...WORK!
Most people want to accomplish something...but fail to do so because of the last mentioned item. Work. Most information would lead people to think that all is required to have success on the internet is join a program of some type...MLM being the choice of most. Any program...ANY PROGRAM...can be successful if the individual is focused and has the proper mental attitude going in...and is willing to WORK!
Chances are however, that the person will become disgruntled in a month or two...and simply jump aboard yet another program that looks more appealing. The term "leap-frogging" fits very nicely here.
One must constantly fight the urge to jump from one project to another for one simple reason...losing focus never helps one to succeed in anything.
Statistically, most people who join an MLM program will not be successful...or have very little success. The reason? Only about two to five percent of those involved are willing to go the distance and make it work.
The most talented in any profession may have the natural ability to be successful, but only a handful reach the status of say Beethoven...or Chopin. Why? Dedication...willingness to work...keeping focused on the job at hand...and most importantly...they WORKED for it!
Thinking creatively will lend great success to the individual trying to effectively market on the internet. You must move away from the ways that you have previously been attempting to build your home business. You must become educated in the ways of Google, in order to market effectively on Google. If you approach your online business in the ways that everyone else is doing, you will surely fail.
Never buy leads to build a home business. Leads brokers prey on the unwary newbie marketer with the promises of fresh prospect leads, telephone surveyed leads and leads that have never been bought or sold. Hey Leads.com, give us all a break, and learn the real ways of building a business on Google. I find the whole aspect of buying leads very distasteful and non-productive. When you begin to understand the way to market effectively online, I know that you will agree with this statement.
Butch Hamilton-SEO Master
SEO Services Online
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