Sucker Lead Lists
A sucker leads list is a list of people (leads) who have previously been successfully solicited for something.
The major source of sucker lists leads are solicitation of donations and fraud.
An early example of sucker list leads made public is given in the November 18, 1929 issue of
Time Magazine[1] in an article about the United States Senate probing into one lobbyist.
People who become victims of, say, a telemarketing fraud, often are placed on a sucker leads list.
Sucker list leads, usually include names, addresses, phone numbers, and other information, are created, bought,
and sold by some fraudulent telemarketers. They are considered invaluable because dishonest promoters know
that consumers who have been tricked once are likely to be tricked again via the "reloading".
As a result, these people (leads) became flooded with letters, e-mails and phone calls with various lottery wins,
investment plans, get rich quick schemes and work from home offers.
Yet another usage was described in the movie Sucker list, a part of the 1941 United States series
Crime Does Not Pay. The subject of the movie are fraudulent racetrack touts, who, in particular, used
to call the leads, people known to be in deep debt, and give them false tips.
In the United States, when a person applies for a mortgage loan, the lender makes a credit inquiry about the
potential borrower from the national credit bureaus, Equifax, Experian and TransUnion. Unless the borrower is
opted out, the credit bureaus put the applicants onto a "trigger list" of leads about people who are interested
in new loans. These lead lists are sold to numerous lenders all over the United States, and soon after the application
the applicant starts receiving offers from the opposite coast of the country. The lead trigger lists contain a significant
amount of personal financial information. Among the buyers of trigger lists are "lead generators" which resell
filtered information to borrowers, e.g., people who live in a certain area and have a certain credit score.
While the Federal Trade Commission considers the market of lead trigger lists to be a legal business, many people
and organizations (such as the National Association of Mortgage Brokers) consider this a serious breach of privacy
and lobby for putting this practice under regulatory controls.
As of now, American consumers may opt-out from "trigger lists" by calling 888-567-8688.
The lead generation companies are hoping you will never be educated about their true business practices.
If you realize like me, they will re-distribute your leads and sell them to several other people. The worst part
is they will take your leads and re-sell to other lead generation companies as well. Yes, some of you have
probably told yourself that can't be, but it's straight up true. How else do you think the lead generation business
became a multi billion dollar a year industry.
Do you still want to buy leads for your business? What else can you do? Buy Customers - Not Leads.
Many people are looking for ways to build a home based business. Trying business after business
hoping that just maybe the next one they'll find success.
I've been with several MLM companies over the years wasting my time and money and each time more discouraged
than the last. I just found a new and exciting way to build a home business.
I Buy Customers not Leads and I'm building a significant income.
If you are seriously looking for a different business model based on utilizing delegation and not duplication,
then stop by and have a look http://itsgoodbusiness.net
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