The Cooperative Business Model
There are several theories and business models that can spell success but none apply very well to Internet Marketing. Internet marketing is unique in that it relies on a downline to create growth and revenue share. Usually the top of the downline behaves as if the business is a sole proprietorship leaving their downline to fend for themselves. This behavior, leads to failure for those below as most revenue remains in the top line and never makes it down to the organization.
The most successful business plan is the one where everyone shares in the wealth and the work load. It is unique in nature and can be difficult to develop and maintain. Very few opportunities have been able to develop and maintain this type of organization. The typical Internet marketing model is greed driven and has a winner take all mentality. The Cooperative business model promotes marketers to work together combining their efforts for the good of the whole. The International Co-operative Alliance defines a co-operative as "an autonomous association of persons united voluntarily to meet their common economic, social and cultural needs and aspirations through a jointly-owned and democratically-controlled enterprise." These are lofty goals for any business but especially for those involved in Internet Marketing. A well developed cooperative marketing business plan is the missing piece necessary for Internet marketing success.
Cooperatives are based on the values of self-help, self-responsibility, democracy, equality, equity, and solidarity. In the tradition of the cooperatives's founders, members believe in the ethical values of honesty, social responsibility, and caring for others. Cooperative business models also insist that education and training be offered to its members. Members work to promote the cooperative opportunity and they work for the economic and social improvement of their community.
If you look at your downline as a community of members in a voluntary effort to generate wealth for all involved. The ability to maintain, train and develop a wealth generating group is a sure fire way to achieve long term success.
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