Cause Marketing

Internet Marketing Joins With Cause Marketing to Promote Social Responsibility

 

What if there was a way to promote your passion for socially responsible causes while building a highly successful work at home business, now you can. Consider effectively crafting a successful cause marketing initiative in a highly visable. cost effective and hotly debated way of generating awarenwss within specific targeted audiences.

 

Cause marketing is the of doing well by doing good. Cause marketing is one of the most important developments in the marketing industry today which when used properly can create an "Everybody wins" situation. Companies such as Ben and Jerry's, Patagonia and others have become widely successful using cause marketing.

 

A recent consumer research study condusted by Research International LTD, (UK) reported that 86% of consumers are more likely to buy a product associated with a cause or an issue.

 

Also 86% of consumers feel more positive about a company they believe is doing something to make the world a better place and 64% feel that companies should include cause marketing as part of their standard business practices.

 

Worthy causes surround us and not all of them are of national significance. There are many local and regional causes worthy of your attention. It is a proven fact the benefits shown to companies who have taken a position of social responsibility include the following:
Increased visability.
Improved financial performance.
Enhanced brand image recognition and reputation.
Increased sales and customer loyalty.
Any of these benefits is enough reason to provide a business policy that would include a committed socially responsible policy that is more beneficial than random donations. Such a policy makes good business sense.

 

Socially responsible cause marketing requires a high set of business ethics and helps to build a better society. Cause marketing is the means through which a company, non profit organization markets for mutual benefits.

 

You can carry out cause marketing in variety of ways such as strategic philanthropy, sponsorships, social cause investments and value partnerships but before starting a cause marketing program you should first commit to becoming a good company by having developed a clear policy focused on your topics and area of importance to your business.

 

So once you have made a decision to focus your business on cause marketing, follow these steps.

 

Pick an appropriate cause that fits your company.
Research and design a marketing plan.
Choose your marketing partners carefully.
The Internet has added a new dimension to marketing with an ability to present your company's message and products to large numbers of people on the Internet with minimal intrusion when done properly. Unfortunately Internet marketing has suffered somewhat of a tarnished image due to companies who have either failed to produce on time or produce at all.

 

Many people are sick and tired of the way that business is being conducted on the Internet. One man has taken it personally and has created the "It''s Good Business" model to change the way marketers and marketing is done on the Internet. This model is based on a successful 9 year old, debt free company focused on improving peoples lives while eliminating the 95% failure rate of Internet business that relies on buying leads.

 

It's Good Business with it's zero tolerance for failure rate and strong team approach could possibly be your solution for success for both you and your chosen cause. Please visit http://itsgoodbusiness.net